The purpose of networking is to meet people. I know many people find the thought of networking overwhelming or don’t get it, but if your paycheck (or lack thereof) depends on selling something to someone, I encourage you to reexamine networking. The truth is, networking works. “Back in the day,” people didn’t have to go [...]
“Filling your Pipeline” is the first step in the sales cycle and in a nutshell means prospecting. Without prospects, you’ll soon be out of business. In fact, there is a direct relation between the quality of your prospects and your level of success.
Tip #1: Well-defined Niche and well-written Pitch
Of course you need a good marketing plan in place. Plus,
A well-defined, narrow Niche
The right Pitch to attract your clients
Maybe a newsletter, advertising, networking, brochures, etc.
But even with all that, you can still miss the boat!
So, what is the Secret?
Forget that old handsaw…crank up the Power Saw! These Power Tools can help
you build momentum in your business faster and easier than you ever thought possible PLUS these tools won’t cost you both arms and a leg.
Power Tool #1: Strategic Referral Partners
By choosing 1 (or 2 related) groups to focus your marketing efforts on, you can get really clear on which other companies
Do you need new clients and FAST? Would you like to learn a plan to Get New Clients this week? Okay, first we have to address some housekeeping issues…if Getting New Clients is the most important thing you need to do this week, you must act accordingly. This is not the week to organize your [...]
I was in the second grade. I was on the playground and some older kids starting making fun of me. They said my ears were dirty. I went home crying to mom. She asked, “Did you wash your ears?” I said, “yes, ma’am.” She asked, “Are your ears dirty?” I said, “no, ma’am.” She asked, [...]
Whether you own, manage, or sell for your company, you can be an “Entrepreneur.” An entrepreneur characteristically innovates, introduces new technologies, increases efficiency, productivity, or generates new products or services. An entrepreneur acts as a catalyst for economic change and research indicates that entrepreneurs are highly creative individuals who imagine new solutions by generating opportunities [...]
So, what were your New Year Resolutions this year? For many Americans, it’s losing weight/getting in shape. So, everyone gets back to the gym and it’s packed from 5 a.m. to 10 p.m. for a couple of months. But, by March, it’s all over. What happens? Most of us come out of the gate strong towards our goal but lose focus, then momentum, and then we find other things to do- never making lasting progress towards our goals.
How can we prevent this?
Have you met my client Mr. Widgethead? If not, please see my previous blog to learn about his struggles.
That blog outlined some of the obstacles he faced in growing his business and the broad strokes plan we came up with to help him. In month 1, we set “activity” goals for his marketing efforts and he started 2 new marketing components – networking and a monthly email newsletter.
Today, I want to go in depth on the networking successes and challenges we worked on in Month 2…(more)
My folks always told me “you can do/be anything you want” when you grow up. I believed them. Unfortunately, like all kids there were a lot of things I wanted to be: the London correspondent for the New York TImes, the President, a famous lawyer, a rich businesswoman- well, you get the idea.
What my folks didn’t tell me was that I couldn’t be everything. WANTING IT ALL is a concept most of us remember from our youth. Another one, sad but true, is that as we age it becomes I GOT WHAT I SETTLED FOR. The truth is many people take the path of least resistance in life- they have no plan. Guess what! If you have no goals, you don’t accomplish much. The good news is that by having a plan on paper and some accountability, you CAN do anything you want.
So, who is ready to get started on kicking 2011 right in the teeth? To make this your BEST YEAR YET?
